[ How we do it ]

Any way we can!

We have moved away from a reliance on traditional marketing and have integrated two new disciplines into our model. We place a lot of emphasis on getting different marketing arms working together. There is no point having a great website if your print advertising isn't getting people to the site, by the same token a great TV ad won't work if your website is out of date or the e-commerce doesn't work.

Public Relations - we have found that its much more effective for us to have a story written about our client than to try and hit consumer's over the head with traditional advertising. Consumers will happily flick over a $10,000 print ad or change the channel on a $200,000 TV ad but will sit and take notice if it's an editorial. Consumers have a healthy level of cynicism when it comes to mainstream advertising so we work harder to get their product into the right section of the media. It also costs a lot less which is a nice bonus.

Technology - "The times they are a changing" email, web and SMS campaigns cost a fraction of traditional above the line advertising, yet they are targeted and we can directly track the results. We know they work and they cost a lot less.